Ditch the Fear & Speak Up: Reach More Clients
Speak Up & Stand Out: How to Attract and Retain Clients with Confidence

Are you a Gen Z, Millennial, or Gen X business owner struggling to attract and retain clients? Do you feel like you're shouting into the void, but no one is listening? It's time to ditch the fear and speak up!
On a recent episode of Total Disruption TV, Mike and Jake, successful business development coaches with a combined $4.6 billion in client revenue, broke down the power of speaking and how it can transform your business.
Why Speaking Matters
Think "speaking" is just for charismatic gurus on a massive stage? Think again. Speaking is about connecting with your audience and sharing your message, no matter where you are. It could be a coffee shop, a virtual summit, a podcast, or even your social media channels.
The truth is, if you don't talk to people, they won't find you.
Overcoming the Fear
The biggest roadblock for most people? Fear of public speaking. Mike and Jake admitted to their own struggles with this common fear. They shared how they overcame it by focusing on authenticity and providing value to their audience, not just trying to be "right" or liked.
Evergreen Content: Your Gift That Keeps on Giving
Did you know that content you create today can continue to attract clients for years to come? It's true! Mike and Jake call this "evergreen content," and it's a powerful tool for reaching a wider audience.
Actionable Steps
Ready to unleash the power of speaking in your own business? Here's what you can do:
- Identify your platform: Where does your ideal client hang out? Facebook? Instagram? Industry-specific podcasts? Focus your efforts there.
- Craft your message: What problems do you solve for your clients? What are your unique insights?
- Be consistent: Regularly share valuable content on your chosen platform.
- Don't be afraid to suck: Everyone starts somewhere. Embrace the learning process and keep improving.
- Control your narrative: Create your own platform, like a blog or YouTube channel, to share your message on your terms.
Need Help Getting Started?
Mike and Jake have generously provided a free marketing kit and assessment to help you define your audience, craft your message, and reach more clients. Head over to total-disruption.com to access these valuable resources.
Remember, the right message, delivered at the right time, can change someone's life. It's time to step up, share your expertise, and make a difference

